Is a Master's in Marketing Worth It?
If you’re looking to launch, change or advance your career, you can gain a competitive edge with the fully online MS in Marketing. You’ll gain hands-on experience with analytics, digital strategy, SEO, marketing automation, AI-driven marketing and CRM platforms while building expertise in consumer behavior and market research.
Our program is designed for students and professionals from all academic backgrounds. Whether you’re launching your marketing career or looking to advance, you’ll develop the skills, expertise and credentials to help you reach your ambition.
Benefits of a 100% online MS in Marketing from UT San Antonio Online
Through real-world projects and applied coursework, you’ll build skills you can use immediately in your current role. You’ll get to connect your assignments directly to workplace challenges so you can create meaningful, career-relevant work as you progress through the program.
You’ll develop the marketing skills employers value most, including analytics, SEO, marketing automation, AI-driven strategy and consumer insights. By combining practical experience with industry-relevant knowledge, you’ll be prepared to stand out in the job market and accelerate your career growth.
The 100% online MS in Marketing from UT San Antonio’s nationally ranked Carlos Alvarez College of Business is designed for busy professionals like you. You’ll engage with interactive content, short video lectures and thoughtfully structured modules that make complex topics easier to understand. Developed with Quality Matters instructional design support, you’ll experience high-quality learning in each course.
Go beyond individual marketing tactics to understand how strategy, data and consumer behavior work together to drive business decisions. You’ll strengthen your ability to evaluate opportunities, communicate recommendations and approach marketing challenges with a broader, more strategic perspective.
Whether you’re working full-time, taking care of family or both, you’ll have the flexibility you need to balance this program with your other responsibilities. You’ll have due dates each week, but no class meeting times. This means you can complete your coursework on a schedule that works for you.
Graduate Program Cost
$775 per credit hour. Pricing you can plan for.
No Additional Fees
Cost is all-inclusive - no on-campus amenity fees.
No Out-of-State Tuition
Pay the same price, no matter where you live.
Admission and Application Requirements
Applications are submitted through the UT San Antonio Graduate Application. Please upload all required documents (listed below) on your UT San Antonio Graduate Application. It is the applicant’s responsibility to ensure completion and submission of the application, a nonrefundable application fee, and all required supporting documents are on file with UT San Antonio by the appropriate application deadline.
| Marketing (Online MS) | ||
|---|---|---|
| Required Degree | Bachelor's Degree from an accredited college or university in the United States or have proof of equivalent training at a foreign institution. | |
| Minimum GPA | 3.0 (on a 4.0 scale) Departments may consider GPA of last 60 semester credit hours. Individuals with a GPA below 3.0 may still be eligible for admission consideration. For further information, please contact [email protected]. | |
| Coursework | Completed adequate credit hours or foreign institution equivalent coursework as preparation for the program. Students interested in this program who have previous education in non-business fields are encouraged to apply. | |
| Transcripts* | Required from all institutions attended; international transcripts must be recorded/translated to English | |
| Credential Evaluation | Required if you have earned university-level credit from foreign institutions. Submit an evaluation of your transcripts from FCSA or any NACES-approved credential evaluation agency. | |
| English Language Proficiency | 79 TOEFL iBT / 6.5 IELTS / Duolingo 100 For exams taken on or after January 21, 2026: We require a minimum TOEFL iBT score of 4.0. |
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| Purpose Statement | Required | |
| Resume | Required | |
| Letters of Recommendation | Optional | |
| *Unofficial transcripts will be taken into consideration for admissions; however, if admitted into the program, you must submit official transcripts to the University. | ||
Application Deadlines
Applicants are encouraged to have their admission file completed as early as possible. All applications, required documents and letters of recommendation, if applicable, must be submitted by 5:00 PM U.S. Central Time on the day of the deadline. Deadlines are subject to change.
| Marketing (Online MS) | |||
|---|---|---|---|
| Timing on Admission Decision: Completed applications will be reviewed for admission on a rolling basis. Decisions generally will be made and sent to applicants within 4 to 6 weeks of receiving the application. | |||
| Application Deadlines for: | Priority | International | Domestic |
| Spring 2027 | Not Available | Not Available | |
| Summer 2027 | Not Available | Not Available | |
| Fall 2027 | June 1 | August 1 | |
Career Options
Online MS in Marketing Classes
To earn the 100% online MS in Marketing degree, you’ll complete 30 credit hours. See some of our courses:
Explore the UT San Antonio Online MS in Marketing course catalog for more information.
Frequently Asked Questions
Program Overview
The online Master of Science in Marketing is a 30-credit-hour graduate program from UT San Antonio’s nationally ranked Carlos Alvarez College of Business. Delivered 100% online, the program is designed to fit the schedule of working professionals, allowing you to complete coursework when and where it’s most convenient for you.
You’ll develop in-demand skills in data-driven decision-making, customer insights and digital marketing strategy while gaining practical experience with tools used by today’s marketing professionals including search engine marketing, customer relationship management (CRM) platforms and social media analytics. You’ll also learn how to leverage emerging AI technologies to drive marketing performance and business results.
No. UT San Antonio Online’s MS in Marketing is designed for students and professionals from a variety of academic and professional backgrounds. Whether your degree is in business, communications, psychology, engineering, healthcare or another field, you can build marketing expertise through the program curriculum.
No. The online Master of Science in Marketing is not STEM-designated. The program emphasizes marketing analytics, consumer insights, digital marketing strategy and data-driven decision-making to prepare you for success in today’s marketing landscape.
Yes. You’ll develop skills in digital marketing strategy, search engine optimization (SEO), marketing analytics, social media analytics, customer relationship management (CRM) platforms, marketing automation and AI-powered marketing tools. With these skills, you’ll be better prepared for today’s increasingly digital marketplace.
You’ll explore how AI is transforming marketing through applications such as customer insights, campaign optimization, personalization, marketing automation and data analysis. The curriculum includes coursework focused on AI’s role in modern marketing strategy.
Yes. Marketing analytics is an important component of the curriculum. You’ll learn how to collect, analyze and interpret customer and market data to support business decisions, improve campaign performance and measure marketing effectiveness.
Most students complete the online MS in Marketing in 1–2 years, depending on how many courses they take each term. The program offers a self-paced structure that allows students to accelerate or slow down based on their professional and personal commitments.
No. The UT San Antonio Online’s MS in Marketing does not offer concentrations. It follows a general curriculum designed for maximum flexibility for working professionals.
At UT San Antonio Online, you won’t have any required class meeting times. Instead, you’ll engage with:
- Pre-recorded video lectures and interactive course modules
- Weekly assignments, discussions and applied projects
- Regular feedback and interaction with faculty and peers
- Group work and collaborative projects conducted virtually
All coursework is accessible through Canvas, UT San Antonio’s online Learning Management System.
No GMAT/GRE is required for the MS in Marketing at UT San Antonio, whether classes are taken in-person or online. Required materials typically include a bachelor’s degree from an accredited institution, transcripts and a statement of purpose.
Application and Value
Yes. Employers typically evaluate the quality of the institution and program accreditation more your study format of choice. At UT San Antonio Online, you’ll take the same classes from the same faculty as our in-person students. Your degree will say “The University of Texas at San Antonio,” with no online designation.
The UT San Antonio Online MS in Marketing is offered through the AACSB-accredited Alvarez College of Business. AACSB accreditation is held by fewer than 6% of business schools worldwide.
The online MS in Marketing can help you gain skills for roles like marketing manager, brand manager, digital marketing specialist, market research analyst, product marketing manager and marketing consultant. You’ll gain expertise in marketing strategy, consumer insights, digital marketing, analytics and AI to help organizations attract customers, strengthen brands and achieve business objectives.
A master’s in marketing can help you strengthen your expertise, qualify for new opportunities and prepare for leadership roles. By developing advanced skills in strategy, analytics, consumer insights and digital marketing, you will be well-positioned for career growth across a variety of industries.
Yes. The curriculum explores consumer behavior, market research, strategic marketing and innovation, providing foundational knowledge that can support careers in brand management, product marketing and related marketing leadership positions.
Applications are submitted through the UT San Antonio Graduate School.
Visit the UT San Antonio Online Graduate Enrollment office or contact them at [email protected] or 210-458-4400 for program-specific requirements and current deadlines.
Tuition for the MS in Marketing program is $775 per credit hour. There are no additional fees or out-of-state tuition.
The price quoted above reflects the total per-credit-hour cost of tuition and fees for exclusively online students. Most classes are three credit hours. The total cost can vary depending on the hours needed and possible transfer credits.
UT San Antonio Online reserves the right to modify tuition and fees without prior notice, upon approval by The University of Texas Board of Regents.
Under state law, the UT Board of Regents is authorized to set tuition. The UT Board of Regents may consider the proposed tuition and fee increases at an upcoming board meeting. For this reason, your registration is not considered final until after the Board’s action setting tuition and fees for each academic year.
Online Graduate Enrollment
