What Can You Do with a Digital Media Influence Degree?

What Do You Learn in a Digital Media Influence Degree?

Here are some marketable skills you’ll learn at UTSA Online:

• Media Influence: Learn how to effectively shape public perception, drive engagement, and achieve strategic goals through different platforms.
• Brand Collaboration: Understand how to effectively align goals and resources that will enhance brand visibility and market impact.
• Technology: Navigate change and quickly adapt to new and unfamiliar technologies.
• Problem Solving: Obtain, interpret, and use information to analyze issues, make decisions, and overcome problems.
• Communication: Articulate clearly and effectively in both written and verbal forms to people in and outside of the organization.
• And more!

Career Opportunities & Outcomes with a Digital Media Influence Degree

Once you graduate with a degree in Digital Media Influence, you’ll be prepared to pursue some exciting career paths. 

Influencer Marketing Manager

Role: As an Influencer Marketing Manager, you’ll collaborate with social media influencers to promote products or services. You’ll be in charge of identifying potential influencers, managing relationships, and measuring the impact of campaigns.

Skills: 

• Relationship Management
• Negotiation
• Campaign Analytics

You’ll need an understanding of social media platforms and trends for this role..

Program Preparation: With UTSA Online’s Digital Media Influence program, you’ll learn the nuances of influencer marketing, including how to identify and engage with the right people for a brand. You’ll also learn how to manage those relationships and measure the ROI of each campaign.

Digital Marketing Specialist

Role: As a Digital Marketing Specialist, you’ll get to create and manage online marketing campaigns to promote products, services, or brands. By using search engines, social media, email, and websites, you’ll get to reach and engage your target audiences.

Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Data Analytics 

A strong understanding of consumer behavior and digital trends is essential.

Program Preparation: With UTSA’s 100% online DMI program, you’ll get comprehensive training in digital marketing strategies. You’ll learn the tools and techniques you need to optimize content for search engines and run effective paid advertising campaigns, as well as how to study analytics to track and measure campaign success.

Social Media Manager

Role: With a role as a Social Media Manager, you’ll be responsible for managing a brand’s presence on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. You’ll create, curate, and manage content, engage with followers, and analyze page performance to improve strategies. 

Skills: 

• Social Media Strategy
• Content Creation
• Community Engagement
• Data Analysis

You’ll need creativity and an understanding of social media trends for this role.

Program Preparation: Through UTSA Online’s Digital Media Influence degree, you’ll learn how to develop and execute social media strategies that align with the company goals. You’ll learn different types of content creation, like writing posts, producing multimedia content, and managing communities to foster engagement. 

Content Creator/Producer

Role: As a Content Creator/Producer, you’ll learn how to develop multimedia content for platforms like websites, blogs, social media, and more. You’ll come to understand the types of content that works best on each platform so you can connect with your audience.

Skills: 

• Video Production
• Graphic Design
• Storytelling 

Technical proficiency with content creation tools and software is important in this role.

Program Preparation: At UTSA Online, you’ll become equipped with the skills you need to produce high-quality content. UTSA is an Adobe Creative Campus, which means you’ll have access to the Adobe Creative Cloud to make graphics, work with videos, edit images, and more as you paint a picture that engages your audience.

Digital Strategist

Role: With a Digital Strategist role, you’ll develop comprehensive digital strategies to help brands achieve their marketing and business goals. You’ll analyze market trends, assess competitive landscapes, and create strategic plans that leverage digital channels effectively.

Skills: 

• Strategic Planning
• Data Analysis
• Campaign Management

A strong understanding of digital marketing tools and trends is essential.

Program Preparation: At UTSA Online, you’ll learn the fundamentals of strategic planning and campaign management. You’ll practice analyzing market data and consumer behavior to inform your strategies. Through courses like Digital Audiences, you’ll learn common methods of audience analysis so you can optimize digital campaigns, ensuring you meet your objectives.

Advantages of an Online Digital Media Influence Degree

Flexibility and Convenience

UTSA’s 100% online Digital Media Influence program was made for busy adults like you. All our courses are asynchronous. This means you’ll have due dates each week, but you’ll get to complete your work on your schedule. You’ll have the flexibility you need to earn your degree while maintaining your other daily responsibilities. 

Access to Resources and Support

At UTSA Online, you’ll have an entire university behind you with support every step of the way. You’ll have an enrollment counselor to answer any questions you have throughout the application process. Next, you’ll have a dedicated academic advisor who will work with you on class schedules and registration until graduation. 

Additionally, you’ll have access to a whole host of resources available to all of our students. We’re here to help you succeed so you can build your Bold Future.

Industry Professional Instructors

In the Digital Media Influence program, like all of UTSA Online’s programs, you’ll learn from faculty who are industry professionals with real-world experience. You’ll gain valuable insights and practical knowledge that can be directly applied to your career.

Is a Digital Media Influence Program Right for Me?

Are you passionate about digital media and want to learn how to leverage creative content tools to create impactful campaigns? A Digital Media Influence program may be a great fit for you! You’ll get to be creative and use analytical skills in a dynamic, fast-paced environment. 

With a Digital Media Influence degree from UTSA Online, you’ll get a comprehensive education in creating and managing digital content, making it a valuable asset in today’s job market. With the flexibility of online learning and the opportunity to gain real-world experience, this program is an excellent choice if you’re looking to start or advance your career in this exciting field.