Master Digital Marketing and Social Media on Your Own Schedule
If a career in a field like digital marketing or social media management program sounds exciting, our 100% online Digital Media Influence degree may be a great fit! Throughout the program you’ll improve your digital production skills and learn to target audiences with persuasive messaging at your own pace. You’ll have due dates each week, but you’ll have the flexibility you need to maintain your other daily responsibilities.
Critical Thinking
Use critical thinking skills to learn how to target your audience with persuasive messaging so you can become an effective media influencer.
Modern Digital Trends
Study modern digital communication trends to gain insights into what resonates with your audience and drives them to action.
Adobe Creative Cloud
Become a master of several Adobe Creative Cloud applications and be able to effectively create and communicate messages to multiple audiences using Adobe tools.
Digital Communication Devices
Analyze aspects of digital communication devices, like the smart phone and how it impacts users’ thoughts, emotions, and behaviors.
Key Historical Aspects
Explore key historical aspects related to communication technologies, including economic, political, societal, and cultural aspects.
Speak to Your Audience
Learn how to speak to your specific audience as you explore different areas of digital communication ranging from television and radio to computers and the Internet.
Transform Your Career with Digital Media Influence
Explore UTSA’s new 100% online Digital Media Influence program with professors Ryan McPherson, Chad Mahood, and Pedro Cabrera!
In this video they discuss what digital media influence is, the power of storytelling, and what sets our program apart from other digital media programs.
Don’t miss this insider look at how you can thrive in today’s digital world!
Careers in Digital Media Influence
Through this program, you’ll learn how to become a media influencer while gaining soft skills — like communication, critical thinking, and teamwork – that are crucial in today’s environment to help you be a step above the competition. You’ll be prepared to succeed in careers like digital marketing and social media management in nearly any industry.
Digital Media Influence Degree Classes
To earn the Digital Media Influence degree, you’ll complete 120 credit hours, including 42 core hours, 42 major hours, 6 language hours, 30 elective hours. See courses below:
Earn Highly Marketable Skills
In today’s digital world, you often need more than just knowledge of an industry. These marketable skills will ensure that you remain highly valued by employers in many industries.
Media Influence:
Become empowered to shape public perception, drive engagement, and achieve strategic goals through various communication platforms. This will allow individuals to effectively disseminate messages across various platforms, ultimately achieving key objectives and fostering a strong brand presence.
Teamwork/Collaboration for Brand Partnerships:
Partnering with brands is a highly marketable skill that emphasizes teamwork and collaboration, fostering mutually beneficial relationships and driving collective success. By effectively aligning goals and resources, individuals and organizations can create powerful synergies that enhance brand visibility and market impact.
Technology:
Navigate change and quickly adapt to new and unfamiliar technologies. Learn to identify appropriate technology for completing specific tasks, and manage technology to integrate information to support relevant, effective, and timely decision-making.
Critical Thinking/Problem Solving:
Exercise sound reasoning to analyze issues, make decisions, and overcome problems. Students will be able to obtain, interpret, and use knowledge, facts, and data in this process, and may demonstrate originality and inventiveness.
Oral/Written Communication:
Articulate thoughts and ideas clearly and effectively in written and oral forms to persons inside and outside of the organization. The individual has public speaking skills; is able to express ideas to others; and can write/edit memos, letters, and complex technical reports clearly and effectively.
Bachelor of Arts in Communication
If you’re interested in mastering communication skills, such as public relations, explore our Communication degree. This program prepares you for diverse careers by enhancing your writing, editing, and presentation talents.
Explore CommunicationAdditional Opportunities – Free for Students and Alumni
Microcredentials – Certificates and Badges
Expand your skillset swiftly with UTSA’s microcredentials from Coursera Career Academy and Adobe Creative Skills. These streamlined educational experiences offer a quick path to acquiring new competencies recognized by a certificate or badge that carries weight in the job market and academia. Microcredentials are an ideal way to deepen your knowledge and refine your expertise alongside or beyond your degree.
Get Started with Coursera Get Started with Adobe
Career Ready with Adobe
As an Adobe Creative Campus, UTSA students have full access to Adobe’s Creative Cloud software, including applications such as Photoshop, Illustrator, Premiere Pro, and InDesign. By mastering these tools, students can craft persuasive and impactful content for diverse audiences while staying at the forefront of digital communication trends.
This invaluable asset not only enhances students’ skills but also prepares them for successful careers in fields such advertising, graphic design, digital marketing, social media, and multimedia production.
Learn MoreFrequently Asked Questions
Tuition for the Online B.A. in Digital Media Influence program is $525 per credit hour.
You may qualify for financial aid, including grants, loans, and scholarships. For eligibility, you must complete the Free Application for Federal Student Aid (FAFSA) for the applicable aid year. UTSA’s federal school code is 010115. You must complete a new application each year you are attending.
As a Military Friendly school, we offer many programs to support our students in the military, our veterans, and their families, while working closely with the UTSA Veterans Certification Office. Veterans and military families, please note that UTSA’s Online B.A. in Digital Media Influence is not eligible for the Hazelwood Act benefit.
Because digital communication skills are so versatile, you’ll be able to seek a career in just about any industry. Examples include:
- Social Media Influencer
- Social Media Strategist
- Media Technical Director/Manager
- Digital Marketing Strategist
- Multimedia Editor
- Marketing Manager
- Media Programming Director
Time-to-completion will vary based upon the number of previously earned credits that are eligible for transfer. If taking the full 120 credit hours required, it can take four to five years, depending on course load. With transfer credit, the time to graduation may be significantly less—possibly one to two years. The good news is that your Academic Advisor will help you customize your graduation plan.
A maximum of 66 credit hours of lower division (freshman and sophomore) transfer work from a community college will be allowed to apply to a bachelor’s degree at UTSA. If you have exceeded the 66 hours of lower division work, the most applicable 66 credit hours will be applied to the degree you would like to earn. In order to earn a degree from UTSA Online, all students must successfully complete a minimum of 30 applicable credits at UTSA.
There is no maximum number of transferable hours from a four-year accredited institution. However, the applicability of the transfer coursework to the degree you would like to earn must be determined. Any coursework that does not correspond to courses offered by the university may transfer as elective credit.
All applicants to the online B.A. in Digital Media Influence are subject to the standard UTSA requirements.
